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Why We Are Supporting Earth Day 2022

The theme of Earth Day 2022 is “Invest In Our Planet”. There has never been a more crucial time to support this vital campaign.

Earth Day is celebrated every year on April 22, the anniversary of the 1970 birth of what is regarded as the modern environmental movement.

Today, Earth Day is recognized by more than a billion people every year across the world, as a day of action to change our behavior - and create meaningful policy changes.

Drake’s Organic Spirits is proud to take its place in the spotlight this Earth Day. The #InvestInOurPlanet campaign is largely aimed at businesses, and the need to create both a prosperous and sustainable future as well as build a healthy planet for future generations.

The official Earth Day organization states: “Unless businesses act now, climate change will ever more deeply damage economies, increase scarcity, drain profits and job prospects, and impact us all.

“Smart companies are discovering that it is no longer a choice between going green and growing long-term profits — sustainability is the path to prosperity.

“So for both humanitarian and business reasons, it is imperative that companies of all sizes take action and embrace the benefits of a green economy.

“Tell business leaders to get on board with a sustainable future or get out of the way.”

Well, you can be sure that here at Drake’s Organic Spirits, sustainability is key to our whole operation.

We also have the health of the planet firmly in our hearts, while providing the most natural, organic, GMO-free spirits for our customers.

As we like to remind people, Drake’s Organic Spirits are Better for You, Better for the Planet. Especially since our spirits are kosher, vegan, and gluten-free as well.

How is Drake’s Supporting Earth Day?

Look, for example, at a key campaign of the Earth Day organization - the drive towards regenerative farming.

As a result of over farming, development, and the use of pesticides, American soil is being damaged to the extent that some experts predict there will be fewer than 60 good harvests remaining.

That is frightening! But our own farming practices are making serious efforts to reverse this decline.

Let’s hear again from the experts at Earth Day: “The United States is losing soil 10 times faster than it is replenished.

“Research continues to reveal the damaging effects to the soil from tillage, applications of agricultural chemicals and salt-based fertilizers, and carbon mining. Regenerative Agriculture reverses this paradigm to build for the future.”

Many spirits are traditionally distilled from corn. And there are plenty of corn-infused cocktails on the market, too. Leave them well alone.

Using corn is bad for the soil, and bad for the environment. So, at Drake’s, we use organic sugarcane instead. And there are numerous environmental benefits (as well as producing a smoother taste).

New research from the University of Colorado Boulder (published in “Earth's Future”) found that one-third of the fertilizer used to help grow corn in the U.S. is applied merely to compensate for the inadequate quality of the soil.

Using so much fertilizer is costing U.S. farmers more than a half-billion dollars extra every year. Remember what the good folks at Earth Day said? “Sustainability is the path to prosperity.”

There is also a heavy environmental cost of using pesticides. Most recent figures showed that 10% of U.S. greenhouse gas emissions came from fertilizer production.

While excess nitrogen and phosphorus run off fields into rivers, lakes and other waterways, creating dangerously unhealthy conditions for freshwater and marine life.

Utilizing organic cane fields allows Drake's to provide clean, high-quality alcohol while reducing chemicals, pesticides and tilling and therefore, does not contributing to devastating soil erosion.

Better for You, Better for the Planet.

How Else Does Drake’s Support Earth Day?

Earth Day organizers have been encouraged by the 2021 Deloitte report: ‘Shifting sands: Are consumers still embracing sustainability?’

The research shows that:
  • 32% of consumers are highly engaged with adopting a more sustainable lifestyle
  • 28% of consumers have stopped buying certain products due to ethical or environmental concerns (45% within Gen Z)
  • 64% of consumers want brands to reduce packaging and 46% need clarity on sourcing of products
The five sustainable brand practices that consumers value most include: waste reduction, reducing carbon footprint, providing sustainable packaging, committing to ethical work practices, and respecting human rights

At Drake’s Organic Spirits, we are on board with all these desires.

We are putting ourselves out there as the leading spirits brand in America, when it comes to adopting the business practices Earth Day demands.

We also place great emphasis on reducing waste, and we use recycled, compostable cardboard as part of our BOXTAILS packaging.

Shop Our Sustainable Range Now! Head straight to our online store:

Test your knowledge of agriculture at the Earth Day website by taking the quiz:

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