Privacy Policy

INTRODUCTION & PURPOSES

This Privacy Policy (“Policy”) explains how Drake’s Organic Spirits, Inc. (“Drake’s Organic”, “our”, “us”, “we”) collects, uses and handles personally identifiable information (“PII”) that individuals (“users,” “you,” or “your”) share with us.

As explained in more detail below, PII is information that (i) you choose to provide to us when you decide to engage in the various marketing activities that we launch; (ii) we gather when you visit our website at www.drakesorganic.com (the “Website”); (iii) we gather when you interact with us directly (e.g., our website); or (iv) we possess and process.

If you have any questions about this Policy, please email us at privacy@drakesorganic.com. Additional contact information is provided in the Contacting Us section below.

This Policy consists of the following main sections:

Information We Collect
How We Use the Information We Collect
Security of PII
Special Note About Children
Opting Out of Drake’s Organic Use of PII
Contacting Us
Third Party Links
Changes to this Policy

1. INFORMATION WE COLLECT

A. Personally Identifiable Information (“PII”)
We collect PII that you provide to us. PII includes, but is not limited to: your name, date of birth, street address, e-mail address, credit card information, telephone number, and social media information.

B. Information that is not PII.
We may also collect or generate non-personally identifiable information about your use of our services and promotions. This information includes, but is not limited to, browser type and version, operating system, referral source, length of visit, page views, demographics, interests, online habits, geographical location, analytical data, receipts, images, social posts, video, audio, information collected by website visitor tracking tools such as “cookies,” “web beacons,” “pixels,” Internet tags and other navigational data. More information about our online activity tracking tools is provided below.

C. Website Visitor Tracking Tools That We Use
“Cookies” are small pieces of information that are stored by your web browser on your computer’s hard drive or temporarily in your computer’s memory. The use of cookies is now an industry standard and you will find them on most major web sites.

Drake’s Organic may place and store Internet cookies on your hard drive. The use of cookies provides benefits to you by saving your name, information supplied at registration, and other information that may make the use of our services and promotions easier. Although most web browsers are initially set up to accept cookies, if you prefer, you can decline the placement of a cookie on your hard drive by using the appropriate feature(s) of your web browser software (if available) to block or delete the cookie. Please note, however, that certain areas on a web site may not function properly if your web browser does not accept cookies. When you visit our Website, engage in one of our promotions or open an email you have received from us, we may place or recognize a unique cookie on your browser. These cookies, which do not contain PII, enable us to send you ads about our services, customize our services and gather insight analytics.

Additionally, emails we send to you may contain a bit of code known as a “web beacon” or “pixel.” This code helps us understand the time and date that you opened an email and when you used a link within the email to visit a website, allowing us to collect analytics about our traffic, customize our services, and send you ads about our services and promotions. You can disable our web beacons by turning images “off” in your email client (e.g., Outlook, Outlook Express).

2. HOW WE USE THE INFORMATION WE COLLECT

Generally, we may use your information that we collect for:

A. To Operate Promotions and Personalize Your Experience
Our promotions may include features that personalize your experience. To that end, we use your PII and non-personally identifiable information to operate and benchmark the promotions, including, without limitation, to process transactions with you and validate the information you provided. We may also use your email domain to ensure your eligibility or your affiliation with a particular organization or industry or to personalize the content and experience you receive.

If you use multiple promotion platforms (such as, website, mobile website, or mobile app), we may combine information about you and your activities to provide an integrated experience, such as to allow you to seamlessly engage from the various platforms we make available.

B. For Development and Improvement of our Promotions and Services
We continually strive to improve our promotions and services to make them more engaging, secure, rewarding, and useful to you and our clients. We use the information we collect to better understand how our users engage with our services and promotions, to troubleshoot and to identify areas for improvement.

C. To Communicate With You About The Services and Promotions
We use your PII to send transactional communications to you by email. We also use it to remind you of promotion deadlines, respond to your comments, questions and requests, provide customer support, enable user-to-user communications and to send you notices, updates, and administrative messages. We also use your PII to provide personalized communications based on your activity and interactions with a promotion or goods and services you have purchased or have an interest in. For example, certain actions you take in a promotion may automatically trigger communications related to the promotion engagement, such as loyalty points in your account. Transactional communications are part of the promotion and in most cases, you cannot opt-out of them and continue to participate in the promotion. If an opt-out is available, you will find that option within the communication itself. Importantly, if you do enter into a promotion and opt-out of transactional communications, we will have no way to reach you if you are a potential winner or otherwise eligible for something of value. For more information about opting out, please see Section 5.

D. To Market, Promote, and Drive Engagement With The Services
We will use your information about how you engage with promotions to send communications that may be of specific interest to you, including by email, and by displaying Drake’s Organic ads on other companies’ websites and applications, as well as on platforms like Facebook and Google. These communications are aimed at driving engagement with our promotions and may include information about new programs and sites we think may be of interest to you. We may also communicate with you about new product and service offers, promotions and contests. You can control how and whether you receive these communications as described below in Section 5 (Opting out of Drake’s Organic use of PII).

E. Affiliates and Business Partners
We may share your information with our affiliates and business partners. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.

F. Vendors, Consultants and Other Third-Party Service Providers
We may share your PII with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. We may also allow selected third parties to use tracking technology on the Website, which will enable them to collect data on our behalf about how you interact with our Website over time.

G. Fraud Detection and Prevention; Safety and Security
We will use your information to detect and prevent fraud and as may be otherwise necessary to help ensure the integrity of our promotions and to identify violations of the promotion rules or the policies of Drake’s Organic or those of our clients.

H. To Protect our Legitimate Business Interests and Legal Rights
Where required by law or where we believe it is necessary to protect the legal rights and interests of Drake’s Organic, our customers, or others, we may use your PII in connection with legal claims, compliance, regulatory, and audit matters.

I. Business Transfers
We may share or transfer your PII in connection with or during negotiations of a merger, sale of Drake’s Organic’s assets, financing, acquisition and/or any other legally permissible transfer.

J. With Your Consent
We also use your PII where you have provided consent for Drake’s Organic to do so for a specific purpose not listed above.

K. Customer Support
We use your PII and non-personally identifiable information to resolve technical issues you encounter, to respond to your requests for assistance, to analyze crash information, and to repair and improve the promotions.

L. PII Retention
With the exception of data retention requirements imposed by law, we do not keep PII for longer than two years from the date of collection.

3. SECURITY OF PII

Although no computer network is invulnerable to attack, Drake’s Organic uses reasonable physical, electronic, and procedural security measures designed to protect your PII from unauthorized disclosure.

4. SPECIAL NOTE ABOUT CHILDREN

We do not knowingly solicit data from or market to children under 18 years of age. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at privacy@drakesorganic.com.

5. OPTING OUT OF DRAKE’S ORGANIC USE OF PII

In general, “opting out” means that you want Drake’s Organic to limit the PII it collects and stores about you and to not target ads that are based on your interests to your browser or device. If you use multiple browsers, computers or mobile devices, and wish to limit the PII and non-personally identifiable information Drake’s Organic collects and stores or do not wish to receive Drake’s Organic interest-based advertising on any of them, you must opt out from each browser, computer, and mobile device individually. Please note that if cookies are not enabled in your browser, or if you use certain ad-blocking tools, our opt-out mechanism may not work properly. Please also note that deleting your cookies does not opt you out. To opt-out of Drake’s Organic using your PII, you need to contact us using the contact information provided below.

6. CONTACTING US

You may contact us to correct or update your PII, delete your PII or opt-out and to ask general questions regarding this Policy or any other privacy related issues.

Drake’s Organic, Inc.
601 Carlson Parkway
Suite 400
Minnetonka MN 55305
United States of America
privacy@drakesorganic.com

7. THIRD PARTY LINKS

Hypertext links which redirect you to third-party websites may be encountered while browsing the Website. These hypertext links are maintained or operated by third-parties, not Drake’s Organic. These third-party websites are not under our control, and we are not responsible for the contents, links, or any changes or updates to these websites. Further, the inclusion of any hypertext links on the Website does not imply endorsement by us of the related third-party website, that website’s contents or security, or any association or affiliation with its operators. Drake’s Organic is not responsible for data and information collected by these third-party websites.

8. CHANGES TO THIS POLICY

This Policy was last updated on July 21, 2021. However, this Policy will change over time, for example to comply with legal requirements or to meet changing our business needs. The most up to date version can be found on the Website. In case there is a change that we want to highlight to you, we will also inform you in another appropriate way (for example, via a pop-up notice or statement of changes on our Website).